Lady Gaga and the lessons marketers can learn from her.
As a master marketer, she has cleverly cultivated a following of die hard fans. There are numerous presentations on slideshare covering her as a marketing phenom.
- BE PROVOCATIVE– don’t be scared to have a unique point of view on the world and stick to it
- “I’m obsessively opposed to the typical’ Lady Gaga
- BE TIMELY – pick the optimum moment to connect and the right context
- BE INCLUSIVE– leverage social media so your fans feel as though they’re genuinely part of your brand
- Gaga has branded her followers as ‘Little Monsters’ making them feel connected to her and each other
- BE GENEROUS– acknowledge and reward loyalists with real value
- Lady Gaga gives her Little Monsters exclusive first release access to content, songs
- BE DISTINCTIVE – take risks to get noticed
- BE OPEN – your fans’ WOM is the best marketing tool you have, but you can’t control it
- BE FRIENDLY– they can open doors to new audiences you’d never reach alone
- Lady Gaga’s association with Google has broadened her reach and given her fans even more of a voice
- Hooking up with Oprah and Perez Hilton has broadened her reach beyond teens
- BE QUALITY OBSESSED
- Limit idea distribution to the best of your content
- BE A CULTURE CREATOR – infuse your belief system across other aspects of culture your fans are into eg: fashion, activism, gay rights
- BE REAL – let your fans feel like they are having a real conversation
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